The Marketing and Communications Coordinator plays a pivotal role in increasing awareness to advance Boston Arts Academy Foundation's brand, generating donor support, elevating fundraising events, and advancing the mission of the Boston Arts Academy.

Responsibilities

Marketing & Communications Strategy and Implementation (50%)

Assist in the creation of marketing plans aligned with the foundation’s goals. Understand the target audience, identifying communication channels and setting objectives for different campaigns

Identify opportunities to synergize marketing efforts in raising awareness, advocating the cause, and fortifying fundraising endeavors.

Conduct research and analysis to support marketing strategies, including audience segmentation, messaging, and channel optimization.

Collaborate closely with the Senior Director, Manager of Fundraising & Events, and Revenue Generators to seamlessly integrate marketing endeavors and messaging into fundraising events and initiatives.

Act as point person to the BAA Foundation Board of Directors’ Marketing Committee, preparing agendas and talking points, attending meetings, and recording minutes.

Serve as primary liaison to the external communications firm, fostering

communication, collaboration, and alignment to maximize impact.

External Relations & Donor Engagement (50%)

Foster and nurture robust relationships with media outlets, influencers, and community partners to enhance visibility and bolster fundraising efforts.

Collaborate with Gift Officers, including the VP of Philanthropy and Manager of Fundraising & Events, to craft cohesive content calendars and messaging strategies that reinforce fundraising campaigns.

Create compelling content to effectively convey the Foundation’s impact and attract

support across various channels and mediums, including press releases, social

media posts, mass email communications, Annual Report design, donor meeting

marketing materials, website content maintenance, and fundraising appeals, all

in alignment with graphic design, branding, and messaging in support of fundraising priorities.

Execute targeted marketing campaigns to engage existing donors, attract new supporters, and amplify fundraising events and initiatives.

Monitor and analyze the performance of marketing campaigns, furnishing insights and recommendations for optimization to drive fundraising goals.

Qualifications:

Bachelor’s degree or equivalent experience required.

3-5 years of marketing and communications experience with a specialization in PR.

Proficiency in graphic design and branding required.

Demonstrated proficiency in media relations and strong writing skills.

Previous experience in nonprofit marketing preferred.

Excellent interpersonal skills and ability to thrive in a dynamic environment.

Passion for arts education and familiarity with the Greater Boston area preferred.

BAA Foundation is committed to workplace diversity and inclusion. We are an equal-opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristics protected by federal, state, or local law.

We offer competitive salaries, excellent benefits, and a pleasant working environment.

Boston Arts Academy Foundation

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Marketing and Communications Coordinator